Punjab Higher Education Commission (PHEC) and Chamber of Commerce and Industry (LCCI) signed a memorandum of understanding to collectively work towards promoting higher education, research, and fortifying industry-academia linkages. The areas of mutual interest and concern will include promotion of Applied Research and Commercialization closer to industry. Chairman PHEC Dr. Fazal Ahmed Khalid said that MOU between the two institutions would go a long way and strengthen industry-academia linkages. “We are living in an era where another industrial revolution is happening, the Chairman said and added that strong industry-academia linkages can play an important role in export promotion and economic development of the country. The PHEC and LCCI will organize conferences, seminars, visits jointly or individually.